Tagging links with Googles UTM

Posted In Hacks - By Geoserv On Sunday, December 20th, 2009 With 148 Comments

I am currently testing a new way to get your traffic to links posted on your Pligg install noticed better.

Most bloggers use Google Analytics, as it is by far the best FREE analytics service today.

Google Analytics and Pligg

Google Analytics uses a UTM (Urchin Tracking Module) tag so users can add information to the end of their links so they know better where their traffic is coming from. This is typically used for tracking banner ads or text links, but it can be used for cases.

Why not add it the links added to your Pligg install?

To add it, simply open link_summary.tpl:

<a href="{$url}" {if $open_in_new_window eq true} target="_blank"{/if} {if $story_status neq "published"}rel="nofollow"{/if}>{$title_short}</a>
 

and change it to,

<a href="{$url}?utm_source=YOURDOMAIN.com" {if $open_in_new_window eq true} target="_blank"{/if} {if $story_status neq "published"}rel="nofollow"{/if}>{$title_short}</a>
 

This will change the normal outbound link:

http://www.shoutmeloud.com/10-best-way-to-check-your-internet-speed.html

to

http://www.shoutmeloud.com/10-best-way-to-check-your-internet-speed.html?utm_source=YOURDOMAIN.com

In the Analytic panel for that site, if they use Google, they will see your Pligg install listed as a traffic referral much easier.

I have only been using this method for a week, so I am not sure if it will help with getting more traffic or not, but I will do a followup post in a week or two.

What do you think of the idea?

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About - Geoserv has been working with the Pligg CMS for 2+ years.

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    Google is the biggest search engine and site in the world and no 1 site for it's traffic in the world. Google have lot's of channels

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    wow, cool idea. it will work for sure with my ad campaigns :)

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    I think Google Analytics is best free service from a superb search engine.
    Google is all time no1 in my point of view. Me too using it..

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    Hi Google utm is a part of Google that is equal for Google buzz thanks for it.

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    Google that is equal for Google buzz thanks for it.

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    Google Analytics account has been linked to an active AdWords account, there's no need to tag your AdWords links – auto-tagging will do it for you automatically.

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    Hi Do you know how to track the number of people who received the emails or banner ads and visited the microsites.

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    I was nuknown to this one. I will link this today

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    Analytics has some really great uses for bloggers.

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    When Google released Google Analytics, they allowed webmasters to use near-enterprise level analytics for free.

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    Is it realy Going to help? tell me very soon when are completed with the results.

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    Its Amazing , I will try this

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    Hi i want to be very granular in your tracking abilities, only the fields need to be used. Note that the more information you provide here fields you complete the longer the generated URL will be.

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    The following link with ? mark can give a problem to Google so its better to replace it by # so that google understands it better.

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    I am pretty much pleased with your good work.You put really very helpful information. Keep it up. Keep blogging. Looking to reading your next post.

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    It is no secret that Google wants to garner the Cellular Phone Marketplace with its GOOGLES ANDROIDS platform.

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    Its very rare to have a high profile analytics platform show real time results. If you can't wait 24hrs for results then youve got some personal issues. The UTM is actually a service of Urchin Analytics.

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    This whole UTM thing is extremely confusing to me. Thanks for taking the time to hack at it for the rest of us!

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    In this post, we look at a simple tool to help monitor all of your backlinks, which is especially good for links you have purchased, and it also lets you make sure those links stay.

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    You are right millions on people use Google Analytic because Google Analytic is the free Service and Provide good quantitative result comparison to others..

    Jacob Lee

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    I think Urchin Tracking Module is old now.

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    Thanks for such valuable information. Really your blog is very nice and all its posts too.
    I admire those writers who share the best of their knowledge in writing such articles. Keep up the good work and continue inspiring readers.Thank you so much.

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    You are right millions on people use Google Analytic because Google Analytic is the free Service and Provide good quantitative result comparison to others..

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    What is UTM Its totally confusing

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    Great Information Shared With us..

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    thanks for your information about tagging links .its great and working good.its a good post.

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    Google will only take into consideration those parameters that are UTM tags, which comply with UTM tags specification. Otherwise those are just normal parameters.

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    A couple of years ago I was attempting to count manually how many clicks were made on links to external pages by firing an ajax call when a link was clicked.

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    My question is, how accurate is this on click GA tracking? Specially the new one, which doesn’t directly call the tracking methods but just adds items to a queue that GA then executes when it’s got time, so to say.

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    UTM's are fantastic to track very specific campaigns to gather data, you can even use them on your PPC campaign and when combined with revenue tracking you have some very solid data to work with. You can use UTMs for email campaigns, newsletter, links and off page marketing like radio spots.

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    Depeding on how much traffic you site gets you may have to filter to find the information. After you locate it you will see the UTM values you entered for the Source and Medium.

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    This is a great way to see which links were clicked and which one gets the most traffic. Thanks for sharing this tip with us.

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    A couple of years ago I was attempting to count manually how many clicks were made on links to external pages by firing an ajax call when a link was clicked.

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    This will really help webmasters keep track of the number of clicks falling on their site.

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    Millions of people use Google Analytic, It's very help ful for us..

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    I even don't know about this idea. But should try once.

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    Very good article. It always come down to good content that people are interested in. Thank you for the guidelines.

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    I haven't done paid in a while, but I heard the beauty of Google Analytics now is that you don't need any special tagging from Adwords. Is this correct? I assume you still have to tag Yahoo/MSN? I'm also curious why people use UTM anymore! Can't you make the variable anything? Why is UTM so popular?

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    In this tutorial I will show you how to start integrating your WordPress blog into your Pligg install by displaying your recent blog posts in your Pligg sidebar. One way to add to your Pligg install is to add a WordPress blog. The blog can be used…

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    Let me define how to start integrating your WordPress blog into your Pligg install by displaying your recent blog posts in your Pligg sidebar.

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    This is extremely useful as it clearly shows Google Earth’s UTM Grid is off by approximately 230m from NAD27.

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    I am placing too many referring links in some posts with some descriptions of it and wanted to open an google adsense account with it six months later.

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    Can you describe me about Googles UTM???

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    Can you describe me about Googles UTM???

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    Awesome! I will share this post to my friends for sure they will like it too. Look forward for another post.

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